Experience

MTA New York City Transit
Lead Designer
March 2001 – Present
Lead, oversee, and provide creative counsel. Digital, social and print design. Create templates and style guides. Strategize new initiatives. 

Highlights

  • Gave the L train a personality. “I'm not ghosting you. I'm just not going to be around as often.” 

  • Strategized with team to design mta.info to include an ad revenue stream.

  • Utilizing Drupal, conceptualized tool for Press Department to scale and upload images 24/7 rather than depend on webmasters.

  • Developed initial content for the Weekender to have both service changes by line and interactive map available on homepage.

Freelance
Creative Director
2001 – Present
Conceived overall creative strategy for online advertising campaigns and web sites. Managed writers, designers, animators and webmasters. Created proposals and gave presentations. Clients included: EPSON, Museum Fine Art Boston, Renaissance Technologies, Groove Performing Arts, and Premier Imaging Group.

Luminant Worldwide (Formerly Young & Rubicam's Brand Dialogue)
Associate Creative Director
1999 – 2001
Conceived overall creative strategy for online advertising campaigns and web sites for Maybelline and Sony Xplod. Managed a team of ten writers, art directors, animators and designers. Enjoyed working with webmasters to see concepts to fruition. Created proposals and gave presentations.

Highlights

  • By word of mouth the Sony Xplod website received more hits in its first week than Sony Walkman which launched the same week and had spent millions in advertising.

  • Sony Xplod was a finalist for the London International Advertising Awards and the WebAwards.

Modem Media (Acquired by Digitas)
Senior Art Director
1994 – 1999
Conceived overall creative strategy, concepts and design for online advertising campaigns and web sites. Managed a team of eight writers, art directors, animators and designers. Worked closely with webmasters to see concepts to fruition. Clients included Delta Air Lines, JCPenney, Kraft Foods, AT&T, 3M, Coors Brewing Company and Mastercard International. 

Highlights

  • Designed Mastercard International’s first website.

  • Part of team that created the first interactive banner.

  • Casie award for AT&T Olympic Banner Campaign.

  • Casie award for Kraft Foods Best Interactive Banner Campaign.

  • Clio Finalist for AT&T.

  • Channel Seven Best Micro-Site Ad award for JCPenney.

  • Addy award for Coors Brewing Company.

  • WebAwards Standard of Excellence Winner for Kraft Foods.

Education

1989 State University of New York at Purchase BA in Literature and minor in Photography
1989 Parsons School of Design Summer Session in Paris, Photography
2000 New York University Class in Interior Design
2002 New York University Class in Art Direction for Film
2016 SEGD CX Digital Intensive DSE Las Vegas