Experience

Gallop Hill
Founder & Creative Director
May 2023 – Present
Lead, oversee, and execute all brand strategy and creative direction across product development, packaging, digital, and retail. Drive growth initiatives and ensure cohesive brand identity across all consumer touchpoints.

Highlights

  • Conceptualized and launched an award-winning botanical skincare line from formulation through packaging, positioning, and go-to-market strategy.

  • Designed and produced all primary and secondary packaging, integrating regulatory compliance, ingredient transparency, and premium shelf presence.

  • Developed brand voice, messaging architecture, and visual identity system to support digital, retail, and wholesale expansion.

  • Secured 7 Universal Beauty Awards (GOLD, SILVER, BRONZE, Highly Commended) and Beauty Shortlist Editor’s Choice recognition through strategic product positioning and performance-driven storytelling.

  • Directed website UX and content strategy to balance education, conversion, and brand narrative.

  • Built scalable product documentation and compliance processes, including batch testing coordination and ingredient standardization with international labs.

  • Led retail outreach strategy including in-person sampling programs, custom sell sheets, and market activations to support wholesale growth.

  • Managed end-to-end product development lifecycle: sourcing COSMOS-approved ingredients, overseeing preservative validation testing, and refining texture/absorption performance for competitive differentiation.

Freelance
Creative Director
2001 – Present
Conceived overall creative strategy for online advertising campaigns and web sites. Managed writers, designers, animators and webmasters. Created proposals and gave presentations. Clients included: EPSON, Museum Fine Art Boston, Renaissance Technologies, Groove Performing Arts, and Premier Imaging Group.

MTA New York City Transit
Lead Designer
March 2001 – May 2023
Lead, oversee, and provide creative counsel. Digital, social and print design. Create templates and style guides. Strategize new initiatives. 

Highlights

  • Gave the L train a personality. “I'm not ghosting you. I'm just not going to be around as often.” 

  • Strategized with team to design mta.info to include an ad revenue stream.

  • Utilizing Drupal, conceptualized tool for Press Department to scale and upload images 24/7 rather than depend on webmasters.

  • Developed initial content for the Weekender to have both service changes by line and interactive map available on homepage.

Luminant Worldwide (Formerly Young & Rubicam's Brand Dialogue)
Associate Creative Director
1999 – 2001
Conceived overall creative strategy for online advertising campaigns and web sites for Maybelline and Sony Xplod. Managed a team of ten writers, art directors, animators and designers. Enjoyed working with webmasters to see concepts to fruition. Created proposals and gave presentations.

Highlights

  • By word of mouth the Sony Xplod website received more hits in its first week than Sony Walkman which launched the same week and had spent millions in advertising.

  • Sony Xplod was a finalist for the London International Advertising Awards and the WebAwards.

Modem Media (Acquired by Digitas)
Senior Art Director
1994 – 1999
Conceived overall creative strategy, concepts and design for online advertising campaigns and web sites. Managed a team of eight writers, art directors, animators and designers. Worked closely with webmasters to see concepts to fruition. Clients included Delta Air Lines, JCPenney, Kraft Foods, AT&T, 3M, Coors Brewing Company and Mastercard International. 

Highlights

  • Designed Mastercard International’s first website.

  • Part of team that created the first interactive banner.

  • Casie award for AT&T Olympic Banner Campaign.

  • Casie award for Kraft Foods Best Interactive Banner Campaign.

  • Clio Finalist for AT&T.

  • Channel Seven Best Micro-Site Ad award for JCPenney.

  • Addy award for Coors Brewing Company.

  • WebAwards Standard of Excellence Winner for Kraft Foods.

Education

Cornell University
Plant Medicine (Continuing Education), 2025

Formula Botanica (United Kingdom)
Certificate in Cosmetic Stability Testing & Natural Cosmetic Preservation, 2023

School of Natural Skincare (United Kingdom)
Diploma in Natural Skincare Formulation, 2023

SEGD / DSE Las Vegas
CX Digital Intensive, 2016

New York University
Art Direction for Film, 2002
Interior Design Studies, 2000

Parsons School of Design, Paris
Photography, 1989

State University of New York at Purchase
B.A. in Literature; Minor in Photography, 1989